Vanguart – Brand Strategy
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Vanguart - Brand Strategy Objective: Vanguart, a challenger to the ultra luxury watch space, required a brand strategy and foundation to build their new identity on. It needed to combine the standards and conventions of the luxury category that are expected, with a vision for the future that was unexpected for the category. Using a series of strategic sprints with the founders and creative agency, we aimed to set forth the plan to establish Vanguart as distinctly different luxury. Insight: Luxury brands focus on...
