Work
Brand creation, campaign strategy, communications planning and research — across categories and continents.
All work
Brand strategy
Creative strategy
Communications
Research & insight
To create routine usage of Listerine, we found a positive way to dramatize regular usage over the category’s fear based appeals
To establish a new B2B UK challenger fintech, we identified that celebrating the Mettle it takes to start a business can drive growth.
To make children’s post pandemic futures more important, we created a rallying cry to take action with UNICEF today
To change attitudes on migrant children, we highlighted the potential that resides in every child that UNICEF protects
To engage younger audiences in new ways with UNICEF, we showed their work through the perspective of gaming’s unlimited potential
To reposition Reebok as a challenger in the footwear category, we globally repositioned them to tap into the power of individual movement.
To help one of Africa’s largest insurers enter into banking, we researched and developed a new type of brand and product for South Africa
To drive greater prominence for LG Mobile in a market dominated by Apple, we created a social media based gameshow
To get truckers to think differently about their motor oil, we challenged people to think differently about truckers
To highlight the gender gap in STEM, we highlighted the microaggressions that cause it over time
Brand strategy for a challenger in ultra-luxury watches, combining exceptional craft with a vision of the future.
To build an association with Rugby during the World Cup, we held a nationwide debate on the UK’s ‘Winning Lineup’
To drive greater consideration of Volvo cars, we created an ad that was also a car configurator
To drive greater prominence for Heinz and its products in the UK, we took a new approach to organic social
To create a challenger financial infrastructure brand, we created a technology firm instead - shifting from infrastructure to innovation
To promote Rival's research and insights at Cannes, we created postcards that attendees could send back to the office with key insights
UPS drivers aren't just delivery people, they're small business experts - which was highlighted through a campaign that showcased the businesses UPS drivers need you to know about.
To retain migrants who choose Lebara on arrival and then leave it when settled, we celebrated shared migrant / non-migrant aspiration.
To make LG mobile more acceptable to young Brits, we put it at the heart of the production of Grazia’s fall fashion issue
To insert TikTok into wider culture and reach older users, we created a strategic framework to identify, link and amplify TikTok content before it reached wider audiences - resulting in a number one UK song and more.
To shift Volvo's perception of safe and boring, we redefined how UK drivers should think of excitement and performance by launching a gameshow that unfolded around 5 drivers.
To drive greater adoption of Regiane for hair loss amongst younger UK men, we reframed the issue from fear of baldness to taking back control against fate
To increase acquisition of students for NatWest through its new incentive program, we created the Dean of Downtime, a faculty member to ensure students get the most out of university.
To increase consideration for NatWest mortgages amongst UK young professionals, we created Avo Aaron, an avocado that challenges millennial stereotypes.
To help Penfolds get greater reach of HNW wine drinkers, we developed a partnership with the Royal Opera House to provide tastings where individuals already regularly attended.
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