Reebok
A challenger position built around movement.
Repositioning a global sportswear brand around the individuality of how we move.
The new position guided product, brand and communications strategy.
Hi, I’m DuBose.
Brand, creative & comms strategy. Joined up.
I help brands and agencies sharpen their positioning, develop stronger creative briefs and decide how to reach their audiences.
work/ · 6 of 25sorted by: discipline
01Reebok · A challenger position built around movement.Brand strategy02UNICEF · Turning shared belief into everyday action.Creative strategy03TikTok · Winning back credit for the culture TikTok starts.Communications planning04Old Mutual Bank · A bank built to give more than it takes.Brand strategy05UPS · Small business stories, told by the drivers who know them.Communications planning06Heinz · Always-on social that learns what fans respond to.Communications planninghover a row to preview the caseFull portfolio
Selected work
Different challenges. Connected thinking.
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Creative strategy
UNICEF
UNICEF Make It Happen is a post-pandemic brand platform: a rallying cry for daily action that became a global toolkit for fundraising, advocacy and brand.
Communications planning
Heinz
An always-on organic social strategy for Heinz, testing content across 10 fan segments and creating moments like Sprayonnaise to earn 36m organic impressions.
Communications planning
TikTok
The Culture Engine framework spotted TikTok content set to break out, then amplified it across other platforms and ATL to win back attribution for the network.
Services
Four disciplines. One connected approach.
Three disciplines that move an idea forward. One that every decision rests on.
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What are you working on?
A brand challenge, a campaign brief or a team that needs strategic support.