Hi, I’m DuBose.

Brand, creative & comms strategy.
Joined up.

I help brands and agencies sharpen their positioning, develop stronger creative briefs and decide how to reach their audiences.

Discuss a project Explore my work

I bring 15+ years of experience across creative, media and consulting, including leading strategy for VaynerMedia EMEA and co-founding New Classic.

Selected Experience

Reebok

UNICEF

TikTok

Heinz

UPS

Selected work.

Full portfolio
Reebok – Global Challenger Brand Strategy case study

Brand strategy

A challenger position for a global brand.

Individual movement at the heart of the brand.

 UNICEF – Make It Happen Campaign Strategy case study

Creative strategy

Turning shared belief into everyday action.

A global campaign platform for children’s futures.

 TikTok – Culture Engine Strategy case study

Research & insight

Understanding the forces shaping culture.

A framework to identify and amplify emerging TikTok culture across EMEA.

 Old Mutual Bank – Fintech Brand Creation case study

Brand creation

Building a new fintech brand.

Research, positioning and product strategy for Old Mutual’s move into banking in South Africa.

 UPS – Business Trips case study

Communications strategy

Business trips.

A campaign sharing small-business stories through the UPS drivers who know them best.

 Heinz – Organic Social Strategy case study

Content strategy

A brand built for everyday conversation.

A fresh approach to organic social, bringing Heinz and its products into everyday UK conversations.

Four disciplines. One connected approach.

Brand strategy

A clear position and a point of difference.

Creative strategy

The insight and brief behind the idea.

Communications planning

How the idea meets its audience.

Research & insight

Understanding that informs what happens next.

What are you working on?

A brand challenge, a campaign brief or a team that needs strategic support.

Let’s talk