Hi, I’m DuBose.

Brand, Creative & Comms Strategy.
Joined Up.

I help brands and agencies sharpen their positioning, develop stronger creative briefs and decide how to reach their audiences.

Discuss a project Explore my work

I bring 15+ years of experience across creative, media and consulting, including leading strategy for VaynerMedia EMEA and co-founding New Classic.

Selected Experience

Reebok

UNICEF

TikTok

Heinz

UPS

Selected Work.

Full portfolio
Reebok – Global Challenger Brand Strategy case study

Brand Strategy

A Challenger Position for a Global Brand.

Individual movement at the heart of the brand.

 UNICEF – Make It Happen Campaign Strategy case study

Creative Strategy

Turning Shared Belief into Everyday Action.

A global campaign platform for children’s futures.

 TikTok – Culture Engine Strategy case study

Research & Insight

Understanding the Forces Shaping Culture.

A framework to identify and amplify emerging TikTok culture across EMEA.

 Old Mutual Bank – Fintech Brand Creation case study

Brand Creation

Building a New Fintech Brand.

Research, positioning and product strategy for Old Mutual’s move into banking in South Africa.

 UPS – Business Trips case study

Communications Strategy

Business Trips.

A campaign sharing small-business stories through the UPS drivers who know them best.

 Heinz – Organic Social Strategy case study

Content Strategy

A Brand Built for Everyday Conversation.

A fresh approach to organic social, bringing Heinz and its products into everyday UK conversations.

Four Disciplines. One Connected Approach.

Brand Strategy

A clear position and a point of difference.

Creative Strategy

The insight and brief behind the idea.

Communications Planning

How the idea meets its audience.

Research & Insight

Understanding that informs what happens next.

What Are You Working on?

A brand challenge, a campaign brief or a team that needs strategic support.

Let’s talk