Brands Have to Eat the Elephant or Leave the Room
Tackling a weakness or challenge head on is one of the most storied successes in marketing. But when can we eat the proverbial elephant and when is it better to just change rooms? ...
I Solve Problems with Strategy.
My Thinking and Research
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Pick a Fight You Can Win: Mentioning Competitors in Your Ads
Comparison ads are as old as the industry itself, but when is it ok to mention competitors or pick a fight? ...
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When Can There Be Too Much Truth in Advertising?
As advertisers increasingly know more about consumers than they do about themselves, are we facing a rising risk of being 'too right'? ...
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6 Things I Wish I Knew When Starting As a Strategist
There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons...
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