Sunday Strategy: Zyn’s Rise, Ketchup Nationalism + More…
How did Zyn take over America? Can a missing finger make the world's most unique Valentine's Day ad? These and more in this issue of Sunday Strategy. ...
I Solve Problems With Strategy.
I’m a strategist with 15+ years experience across creative, media and consulting – working with some of the world’s largest brands and unique start-ups. I’m available to your brand, agency or in-house team build better strategies & solve problems.
My Thinking and Research
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Sunday Strategy: Winning the Super Bowl Ad Game + More…
We look at: Super Bowl Attention, a Winning Big Game Ad, Anti-Humanizing Technology, Status Symbol Relationships and Capri Sun’s Shift. - Feb 9th, 2025...
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Your Strategy Is Your Moat
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
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Why ‘Fake Ads’ Aren’t Enough
Fake ads are having a moment in advertising, but there is a danger in faking advertising. When we can fake something, we ignore the potential of making it for real. ...
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