Brands Have to Eat the Elephant or Leave the Room
Tackling a weakness or challenge head on is one of the most storied successes in marketing. But when can we eat the proverbial elephant and when is it better to just change rooms? ...
I’m a strategist with over 15 years experience in creative agencies, media agencies and consultancies. I’m experienced at brand strategy and creation, creative and campaign strategy, media and communications planning, market research and audience development.
Tackling a weakness or challenge head on is one of the most storied successes in marketing. But when can we eat the proverbial elephant and when is it better to just change rooms? ...
Comparison ads are as old as the industry itself, but when is it ok to mention competitors or pick a fight? ...
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There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons...
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