Volvo – Commuter Hijack
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in
To shift Volvo's perception of safe and boring, we redefined how UK drivers should think of excitement and performance by launching a gameshow that unfolded around 5 drivers. ...
To shift Volvo's perception of safe and boring, we redefined how UK drivers should think of excitement and performance by launching a gameshow that unfolded around 5 drivers. ...
To get truckers to think differently about their motor oil, we challenged people to think differently about truckers...
To drive greater consideration of Volvo cars, we created an ad that was also a car configurator...
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