UPS · Communications & creative strategy

Small business stories,
delivered by UPS

Business Trips: showing the businesses behind the deliveries, through the drivers who know them.

Agency: Wavemaker

Role: Group Strategy Director

The challenge

Make the breadth of UPS’s support for small businesses visible, giving businesses more reasons to trust the brand.

The strategic choice

Put UPS drivers’ local knowledge at the centre of social storytelling, with Kareem Rahma riding along.

My contribution

Group Strategy Director at Wavemaker.

What changed

Business Trips brought the small businesses on UPS drivers’ routes into a social campaign.

The insight

UPS drivers don't just deliver.
They understand small businesses more than most experts

UPS drivers know the small businesses on their routes. Their daily interactions give them a view of businesses across the United States — and stories worth sharing.

Turn the route into the story.

Kareem Rahma rode along with UPS drivers to meet the businesses they support, using social storytelling to encourage audiences to discover more about each.

A story your audience should see?

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