Thinking

A few useful
starting points.

Practical guides to strategy, with earlier essays and research available when you want to go deeper.

Practical Guide

What type of strategy do I need?

A practical guide to choosing strategic support, based on the problem in front of you.

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Practical Guide

What is comms planning?

A framework for connecting communications principles, channel roles and the audience experience.

Read the Guide

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My weekly take on the stories, trends and ads shaping what comes next. Browse the newsletter, or sign up below.

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Earlier writing

Essays and research from the archive, with their original publication dates. These reflect the context in which they were written.

Browse the Writing Archive