thinking/ · Sunday Strategy
Sunday is less scary, with a strategy.
Sunday Strategy is my weekly read on the stories, trends and ads shaping the week ahead. It lands every Sunday as a newsletter, a podcast and a video.
issues/
Recent issues.
issues/ · newest firstvia Substack
01Airgo Trend Report: One Person’s Conduct Now Moves Markets and Governmentslatest02Requiem for a Cybertruck, ChatGPT Ad Effectiveness + More8 Nov 202603Airgo Trend Report: Individualism Reshapes Legacies and Breaks Down Norms5 Nov 202604The First AI US Election, the Post GLP-1 Market, Mascot Hate + More2 Nov 202605Airgo Trend Report: More Autonomy from Med Tech & Eroding Cultural Institutions30 Oct 202606How Do You Deal With a Hated Mascot?28 Oct 202607The Age of Reverse Engineering Anything, Anti-Status Status, Permission to Be Average + More25 Oct 202608Airgo Trend Report: Less Access Aims to Create More Demand from Brands22 Oct 2026new issue every SundayFull archive
answers/
Strategy questions, answered.
Straight answers to the questions that come up in every engagement.
What Type of Strategy Do I Need?
Brand, communications, creative or research? A field guide to picking the right strategic help for the problem actually in front of you.
Read the answerWhat Is Comms Planning?
What communications planning involves, where the discipline came from, and what a comms planner does for your media and creative.
Read the answerarticles/
Longer reads.
Frameworks, research and points of view, from cultural classics to the Super Bowl.
articles/ · 13sorted by: newest
01What Type of Strategy Do I Need?article · 202602Your Strategy Is Your Moat: Building a Philosophyarticle · 2025036 Things I Wish I Knew When Starting as a Strategistarticle · 202404AI & the Augmented Strategistarticle · 202405For Marketers, Does Popular Culture Exist Anymore?article · 20240615 Brands That Used Their Data in Different Waysarticle · 202407The Age of Adapted Nostalgiaarticle · 202408What Shapes Brand Relationships with Consumers?research · 202309Can Today’s British Challenger Brands Become Cultural Classics?research · 202310What Makes an Effective Super Bowl Ad?research · 202311Coming Out on Top in the Economic Shuffleresearch · 202212The Rise of the Pufferfish Challengerresearch · 202213What Is Comms Planning?framework · 2020Start a conversation
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