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thinking/ · Sunday Strategy

Sunday is less scary, with a strategy.

Sunday Strategy is my weekly read on the stories, trends and ads shaping the week ahead. It lands every Sunday as a newsletter, a podcast and a video.

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Recent issues.

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01The Age of Reverse Engineering Anything, Anti-Status Status, Permission to Be Average + Morelatest02Airgo Trend Report: Less Access Aims to Create More Demand from Brands22 Oct 202603‘Halloweenmas’, Growing ‘Sunday Scaries’ + More18 Oct 202604Airgo Trend Report: Narrative Immunity Erodes as Public Figures Face Scrutiny15 Oct 202605The End of Dinner Parties, Breaking Brands Discount Habits + More11 Oct 202606Airgo Trend Report: Investment Continues to Search for Scale in AI & Entertainment8 Oct 202607AI Gets a Cute Face, Japan's Third Beer, Robot Dignity + More5 Oct 202608Airgo Trend Report: Authentic Heritage Over Manufactured Intimacy1 Oct 2026
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Strategy questions, answered.

Straight answers to the questions that come up in every engagement.

strategy

What Type of Strategy Do I Need?

Brand, communications, creative or research? A field guide to picking the right strategic help for the problem actually in front of you.

Read the answercomms planning

What Is Comms Planning?

What communications planning involves, where the discipline came from, and what a comms planner does for your media and creative.

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Longer reads.

Frameworks, research and points of view, from cultural classics to the Super Bowl.

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01What Type of Strategy Do I Need?article · 202602Your Strategy Is Your Moat: Building a Philosophyarticle · 2025036 Things I Wish I Knew When Starting as a Strategistarticle · 202404AI & the Augmented Strategistarticle · 202405For Marketers, Does Popular Culture Exist Anymore?article · 20240615 Brands That Used Their Data in Different Waysarticle · 202407The Age of Adapted Nostalgiaarticle · 202408What Shapes Brand Relationships with Consumers?research · 202309Can Today’s British Challenger Brands Become Cultural Classics?research · 202310What Makes an Effective Super Bowl Ad?research · 202311Coming Out on Top in the Economic Shuffleresearch · 202212The Rise of the Pufferfish Challengerresearch · 202213What Is Comms Planning?framework · 2020

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