DuBose Cole is a brand, creative and communications strategist with over 15 years of experience across creative agencies, media agencies and consultancies, including VaynerMedia (EMEA Head of Strategy), JWT, Mindshare and Cheil. He is the co-founder of New Classic, a brand strategy and creative consulting agency, and works with clients ranging from startups to Fortune 500 brands worldwide.
I provide brand strategy, creative strategy, communications and media planning, and strategic research. That spans creating new brands (Mettle, RTGS.Global), repositioning global ones (Reebok) and developing campaign strategy for brands like UNICEF, TikTok, Heinz and UPS. See my portfolio for case studies.
Two ways: directly as a freelance strategist for project-based or embedded work, or through New Classic when a brief needs a wider team of specialists. Reach out via the contact page or email hello@dubosecole.com.
Global brands, startups, agencies and in-house teams that need senior strategic support, plus non-profits and cultural organizations. Past clients include Reebok, TikTok, UNICEF, Heinz, UPS, JP Morgan, Samsung, NatWest, Shell and LG.
Brand strategy defines what a brand stands for and how it competes. Creative strategy translates that position into ideas and campaigns that move people. Communications planning decides how and where those ideas meet their audience across channels. I work across all three, which means the thinking stays connected from positioning through to execution.
Engagements range from short strategic sprints and workshops to multi-month projects and embedded team roles. Every engagement is scoped around the problem rather than a fixed format, and it always starts with a conversation about what you need.
I work globally. I hold US and UK citizenship, am currently based in the US, and have led strategy across North American, EMEA and global remits.
New Classic is a brand strategy and creative consulting agency I co-founded, built on the belief that strategy makes today’s ideas into tomorrow’s classics. It combines senior strategic talent with technology (including the Airgo intelligence platform) for brands, startups, agencies and cultural organizations.
Yes – the portfolio covers brand strategy, creative strategy, communications planning and research, including Reebok’s global challenger repositioning, TikTok’s EMEA Culture Engine, UNICEF campaign strategy and fintech brand creation.
I write the weekly Sunday Strategy newsletter and co-host its podcast, publish frameworks and research on New Classic’s Thinking section, and have appeared in Campaign, BBC News, CNBC and WARC.