Is the future of the internet smaller? As people want more authentic community, it seems so. We look at this and more in this week's issue of Sunday Strategy...
Can a robot give us career advice? What do late night brand DMs look like? This and more in this issue of Sunday Strategy....
How did Zyn take over America? Can a missing finger make the world's most unique Valentine's Day ad? These and more in this issue of Sunday Strategy. ...
We look at: Super Bowl Attention, a Winning Big Game Ad, Anti-Humanizing Technology, Status Symbol Relationships and Capri Sun’s Shift. - Feb 9th, 2025...
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
Fake ads are having a moment in advertising, but there is a danger in faking advertising. When we can fake something, we ignore the potential of making it for real. ...
As advertisers increasingly know more about consumers than they do about themselves, are we facing a rising risk of being 'too right'? ...
There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons...
AI looms over every industry, but for strategists in marketing it poses a unique opportunity, not just a threat. ...
Top down culture doesn't seemingly exist anymore - giving way to a collection of fandoms and subcultures brands must consider. ...