Your Strategy Is Your Moat: Building a Philosophy
As strategists stare down the triple threat of AI, shrinking time and changing employment – having and sharing your strategic philosophy is increasingly important.
6 Things I Wish I Knew When Starting As a Strategist
There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons
The Age of Adapted Nostalgia
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI?
Framework: How to Build a Brand?
How do you build an effective brand? Construct it like an operating system & activate it like an API. An introduction to the BrandOS / BrandAPI framework of brand planning.
Research: What Shapes Brand Relationships with Consumers?
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors
Research: Can Today’s British Challenger Brands Become Cultural Classics?
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture.