What Type of Strategy Do I Need?
If you’re searching for or hiring a strategist, you’ll come across lots of different terms and skills. Unhelpfully, these aren’t always clearly defined and many strategists, especially as they progress in their careers, will begin to stretch across different specialisms and offerings – I know I do. The guide below aims to help you understand […]
Your Strategy Is Your Moat: Building a Philosophy
As strategists stare down the triple threat of AI, shrinking time and changing employment – having and sharing your strategic philosophy is increasingly important.
6 Things I Wish I Knew When Starting As a Strategist
There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons
The Age of Adapted Nostalgia
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI?
Research: What Shapes Brand Relationships with Consumers?
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors
Research: Can Today’s British Challenger Brands Become Cultural Classics?
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture.