Your Strategy Is Your Moat: Building a Philosophy
As strategists stare down the triple threat of AI, shrinking time and changing employment – having and sharing your strategic philosophy is increasingly important.
AI & The Augmented Strategist
AI looms over every industry, but for strategists in marketing it poses a unique opportunity, not just a threat.
The Age of Adapted Nostalgia
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI?
Research: What Makes an Effective Super Bowl Ad?
What makes an effective Super Bowl Ads? We tracked immediate and long term impacts of 2023 ads to find out.
Research: The Rise of the Pufferfish Challenger
Challenger brands have more opportunities to scale faster than ever before thanks to new media and distribution opportunities – so how do these ‘Pufferfish Challengers’ operate?