Your Strategy Is Your Moat: Building a Philosophy
As strategists stare down the triple threat of AI, shrinking time and changing employment – having and sharing your strategic philosophy is increasingly important.
6 Things I Wish I Knew When Starting As a Strategist
There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons
AI & The Augmented Strategist
AI looms over every industry, but for strategists in marketing it poses a unique opportunity, not just a threat.
For Marketers, Does Popular Culture Exist Anymore?
Top down culture doesn’t seemingly exist anymore – giving way to a collection of fandoms and subcultures brands must consider.
15 Brands That Used Their Data in Different Ways
Brands, while data rich, often struggle to use it beyond their own organization. Here are 15 examples of brands externally using data.
The Age of Adapted Nostalgia
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI?
Framework: How to Build a Brand?
How do you build an effective brand? Construct it like an operating system & activate it like an API. An introduction to the BrandOS / BrandAPI framework of brand planning.
Research: What Shapes Brand Relationships with Consumers?
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors
Research: Can Today’s British Challenger Brands Become Cultural Classics?
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture.
Research: What Makes an Effective Super Bowl Ad?
What makes an effective Super Bowl Ads? We tracked immediate and long term impacts of 2023 ads to find out.