Research: Coming Out on Top in the Economic Shuffle
What does the economic downturn do to consumer attitudes? I identify key areas brands should consider.
Research: The Rise of the Pufferfish Challenger
Challenger brands have more opportunities to scale faster than ever before thanks to new media and distribution opportunities – so how do these ‘Pufferfish Challengers’ operate?
Framework: What is Comms Planning?
What is Comms Planning? A simple guide for how to approach and build a communications plan or strategy