Your Strategy Is Your Moat
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons...
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI? ...
How do you build an effective brand? Construct it like an operating system & activate it like an API. An introduction to the BrandOS / BrandAPI framework of brand planning. ...
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors...
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture....