Pick a Fight You Can Win: Mentioning Competitors in Your Ads
Comparison ads are as old as the industry itself, but when is it ok to mention competitors or pick a fight? ...
Communications Planning
Research: The Rise of the Pufferfish Challenger
Challenger brands have more opportunities to scale faster than ever before thanks to new media and distribution opportunities - so how do these 'Pufferfish Challengers' operate?...
Framework: What is Comms Planning?
Posted at h
in Communications Planning
What is Comms Planning? A simple guide for how to approach and build a communications plan or strategy...