What Type of Strategy Do I Need?
If you’re searching for or hiring a strategist, you’ll come across lots of different terms and skills. Unhelpfully, these aren’t always clearly defined and many strategists, especially as they progress in their careers, will begin to stretch across different specialisms and offerings – I know I do. The guide below aims to help you understand […]
Research: The Rise of the Pufferfish Challenger
Challenger brands have more opportunities to scale faster than ever before thanks to new media and distribution opportunities – so how do these ‘Pufferfish Challengers’ operate?
Framework: What is Comms Planning?
What is Comms Planning? A simple guide for how to approach and build a communications plan or strategy