What Type of Strategy Do I Need?
If you’re searching for or hiring a strategist, you’ll come across lots of different terms and skills. Unhelpfully, these aren’t always clearly defined and many strategists, especially as they progress in their careers, will begin to stretch across different specialisms and offerings – I know I do. The guide below aims to help you understand […]
Research: What Shapes Brand Relationships with Consumers?
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors
Research: Can Today’s British Challenger Brands Become Cultural Classics?
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture.
Research: What Makes an Effective Super Bowl Ad?
What makes an effective Super Bowl Ads? We tracked immediate and long term impacts of 2023 ads to find out.
Research: Coming Out on Top in the Economic Shuffle
What does the economic downturn do to consumer attitudes? I identify key areas brands should consider.