Research: What Shapes Brand Relationships with Consumers?
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors...
Consumer Research
Research: Can Today’s British Challenger Brands Become Cultural Classics?
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture....
Research: What Makes an Effective Super Bowl Ad?
What makes an effective Super Bowl Ads? We tracked immediate and long term impacts of 2023 ads to find out. ...
Research: Coming Out on Top in the Economic Shuffle
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in Consumer Research
What does the economic downturn do to consumer attitudes? I identify key areas brands should consider. ...