Your Strategy Is Your Moat
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
Fake ads are having a moment in advertising, but there is a danger in faking advertising. When we can fake something, we ignore the potential of making it for real. ...
As advertisers increasingly know more about consumers than they do about themselves, are we facing a rising risk of being 'too right'? ...
There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons...
Top down culture doesn't seemingly exist anymore - giving way to a collection of fandoms and subcultures brands must consider. ...
Brands, while data rich, often struggle to use it beyond their own organization. Here are 15 examples of brands externally using data. ...