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UPS drivers aren't just delivery people, they're small business experts - which was highlighted through a campaign that showcased the businesses UPS drivers need you to know about. ...

Vanguart - Brand Strategy Objective:Vanguart, a challenger to the ultra luxury watch space, required a brand strategy and foundation to build their new identity on. It needed to combine the standards and conventions of the luxury category that are expected, with a vision for the future that was unexpected for the category. Using a series of strategic sprints with the founders and creative agency, we aimed to set forth the plan to establish Vanguart as distinctly different luxury. Insight:Luxury brands focus on...

To insert TikTok into wider culture and reach older users, we created a strategic framework to identify, link and amplify TikTok content before it reached wider audiences - resulting in a number one UK song and more. ...