UPS drivers aren't just delivery people, they're small business experts - which was highlighted through a campaign that showcased the businesses UPS drivers need you to know about. ...
Vanguart - Brand Strategy Objective: Vanguart, a challenger to the ultra luxury watch space, required a brand strategy and foundation to build their new identity on. It needed to combine the standards and conventions of the luxury category that are expected, with a vision for the future that was unexpected for the category. Using a series of strategic sprints with the founders and creative agency, we aimed to set forth the plan to establish Vanguart as distinctly different luxury. Insight: Luxury brands focus on...
To reposition Reebok as a challenger in the footwear category, we globally repositioned them to tap into the power of individual movement....
To promote Rival's research and insights at Cannes, we created postcards that attendees could send back to the office with key insights...
To help one of Africa’s largest insurers enter into banking, we researched and developed a new type of brand and product for South Africa...
To insert TikTok into wider culture and reach older users, we created a strategic framework to identify, link and amplify TikTok content before it reached wider audiences - resulting in a number one UK song and more. ...
To make children’s post pandemic futures more important, we created a rallying cry to take action with UNICEF today ...
To drive greater prominence for Heinz and its products in the UK, we took a new approach to organic social...
To engage younger audiences in new ways with UNICEF, we showed their work through the perspective of gaming’s unlimited potential...
To change attitudes on migrant children, we highlighted the potential that resides in every child that UNICEF protects...