Research: What Shapes Brand Relationships with Consumers?
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors
Research: Can Today’s British Challenger Brands Become Cultural Classics?
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture.
Research: What Makes an Effective Super Bowl Ad?
What makes an effective Super Bowl Ads? We tracked immediate and long term impacts of 2023 ads to find out.
Research: Coming Out on Top in the Economic Shuffle
What does the economic downturn do to consumer attitudes? I identify key areas brands should consider.