TikTok
Winning back credit for the culture TikTok starts.
The Culture Engine framework spotted TikTok content set to break out, then amplified it across other platforms and ATL to win back attribution for the network.
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Research, data and cultural analysis used to understand markets, audiences and the forces shaping them.
This covers market and category analysis, audience and cultural research, trends and cultural intelligence, and the synthesis that turns findings into something a team can act on. It runs as a standalone piece of work or as the first phase of a brand, creative or communications engagement. The test is the same either way: not whether the research confirms what you already believed, but whether it changes what you do next.
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Rival
Research that cut through Cannes on a startup budget.
For Cannes, Rival Spark surveyed consumers and marketers on AI and brand purpose, sharing findings via 1,000 Midjourney-illustrated Postcards from Cannes.
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Mettle
A bank for the grit it takes to start a business.
Mettle's fintech brand: built for UK first-time business owners, celebrating the grit it takes to start out, with a bold black-and-pink identity, name and UX.
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