Services
Brand, creative, communications and research support for brands and agencies — brought together around the problem you need to solve.
Create a new brand or sharpen an established one: audience, positioning, purpose and a clear point of difference.
Explore Brand Strategy ↗
Turn the business problem into insight, a creative brief and a campaign platform that gives the work direction.
Explore Creative Strategy ↗
Connect the idea to channels, partnerships and the moments when people are most likely to pay attention.
Explore Communications Planning ↗
Understand the audience, category and culture through research and analysis that informs what happens next.
Explore Research & Insight ↗
A focused workshop, a strategic sprint, a larger project or an embedded role. We agree the scope around the problem rather than start with a fixed package.
Work with me directly, or through New Classic when the brief needs a wider team of specialists.
A short conversation to understand the problem and what success looks like, followed by a written scope.
Every engagement is scoped to the brief. Tell me the problem, scope and timing and I’ll come back with a clear proposal and price.
Yes. I work with brands, startups, agencies and in-house teams, including behind-the-scenes support on agency pitches and projects.
Yes. I’m based in the US and work with clients across North America, EMEA and global markets, with travel where it helps.
For larger, multidisciplinary briefs I can bring in a wider team through New Classic. More about how I work ↗
Brand, creative, communications or research: the right starting point depends on the problem. Read the guide to different types of strategy ↗
Tell me the problem, your timing and the team involved.