Strategy for your hardest brand, communications and creative problems.
I believe every client and every problem is different, so I offer a range of customisable services to solve them. Working together can look very different depending on your situation, budget and timing — from a half-day workshop to a three-month intensive project.
Get in touch →How I can help
Six core services — used on their own or combined to fit the brief. If you have a project you think we can work on together, get in touch and I’ll explain how we’d use them in more detail.
Audience Discovery
Through either leading first-party research or working with your third-party data, I can help refine and identify the audience segments that can drive business growth.
Brand Creation
No matter your sector or stage, I have varied experience across B2B and B2C startups in creating everything from a basic brand strategy, platform and tone of voice, through to naming & collaborating on visual identity.
Relevant work: Old Mutual · Mettle
Brand Repositioning
Are you an established brand that doesn’t feel your strategy is working anymore? I can reposition your brand without losing what made it succeed so far. I’ve worked with startups to Fortune 500s on understanding how to adapt their existing brand to a changing market.
Relevant work: Reebok · RTGS.Global
Communications Strategy
Need help deciding how to go to market in communications? Struggling to decide on channels and their roles? I can help build and deploy your communications strategy.
Creative Strategy
Are you considering your next campaign and struggling with the brief? I can help develop a campaign strategy or just redefine a brief that isn’t working well enough. From agency to client-side creative work, I can recommend new partners or give your existing teams new tools.
Market Research
Trying to understand your market or brand more clearly? Are you considering running a piece of research? I can help design and execute a research initiative that uses a variety of methodologies from online surveys to interviews and third-party research.
Relevant work: Rival Spark · TikTok · Q2
Ways to work together
Every problem is different, so engagements flex to your situation, budget and timing. A typical range:
- Strategy workshopAlign a team or pressure-test a direction fast — half a day to a day.
- Strategy sprintA focused problem: positioning, a brief, or an audience — one to three weeks.
- ProjectEnd-to-end brand, communications or creative strategy — one to three months.
- Embedded / fractionalActing as your interim strategist — multi-month, part-time.
- Via New ClassicBigger briefs needing a wider specialist team — scoped to the brief.
Questions
How do we start working together?
A short, no-pitch call to understand the problem and what success looks like, followed by a written scope. If we’re a fit, we go.
How much does an engagement cost?
Every engagement is scoped to the brief — from a half-day workshop through to a multi-month project. Tell me the problem, scope and timing and I’ll come back with a clear scope and price.
Do you work with agencies, or white-label?
Yes. I regularly provide senior strategy firepower on agency pitches and projects, behind the scenes where needed.
Do you work remotely and internationally?
Yes — most work is remote, with clients across EMEA and North America, and travel where it helps.
What if the brief is bigger than one person?
For larger, multi-discipline briefs I bring in a wider specialist team through my consultancy, New Classic.
Have a problem I can solve?
Tell me what you’re working on — no pitch, just a conversation.
Get in touch →