I turn brand and business problems into creative briefs that spark great work - and into campaigns that earn attention. I have built creative strategy for global brands across technology, FMCG, charity and entertainment, from the insight through to the brief, the platform idea and the assets.
What this involves
- Creative and campaign strategy
- Insight and creative territories
- Creative briefs that inspire teams
- Campaign platforms and big ideas
- Content and social-first concepts
The best briefs are tight, provocative and true. I find the human truth behind the business problem and frame it so creative teams can do their best work.
Selected work
Cannes Rival Research PostcardsView case study →Heinz – Organic Social StrategyView case study →Lebara – We Are All MigrantsView case study →LG Mobile – Tickethunter Campaign StrategyView case study →Listerine – Same Same, But DifferentView case study →NatWest – Avo AaronView case study →NatWest – Dean of DowntimeView case study →Regaine – Extra Life Campaign StrategyView case study →
See all 17 creative strategy projects →Common questions
Can you write the brief and stay involved through production?
Yes - I can hand over a brief, or stay on to pressure-test ideas and keep the work true to the strategy.
What kinds of campaigns have you worked on?
Brand films, social-first content, partnerships and integrated campaigns - for brands including TikTok, Heinz, UNICEF and UPS.
Have a brief, a brand challenge or a project in mind?
Get in touch