Research & insight: understanding that changes what you do next.
Strategy is only as good as the understanding underneath it. I use research, data and cultural analysis to understand markets, audiences and the forces shaping them – and turn that into insight teams can act on.
scope/
What this involves.
- Market and category analysis
- Audience and cultural research
- Trends and cultural intelligence
- Data analysis and synthesis
- Turning findings into actionable insight
I am less interested in research that confirms what you already think, and more in the insight that changes what you do next.
work/
Strategy in practice.
work/ · research & insight · 3 casessorted by: relevance
13Mettle · A bank for the grit it takes to start a business.Brand strategy08Rival · Research that cut through Cannes on a startup budget.Creative strategy03TikTok · Winning back credit for the culture TikTok starts.Communications planningevery case is written up in fullFull portfolio
questions/
Common questions.
What kind of research do you run?
Desk and category analysis, cultural and trends research, and synthesis of existing data – focused on the questions that unlock strategy rather than research for its own sake.
Can research be a standalone project?
Yes – or it can be the first phase of a brand, creative or communications engagement.
Start a conversation
Let’s talk about your brief.
Tell me the problem, your timing and the team involved.