Brand strategy: a clearer position, a stronger foundation.
I help businesses create new brands and reposition existing ones – defining who they are for, what they stand for and why they matter.
when/
When to bring me in.
- You’re launching a brand and need a clear foundation.
- Your business has evolved, but your positioning hasn’t.
- Your team needs a shared direction for product, creative and communications.
- Audience definition and priorities
- A positioning and point of difference
- A brand platform and messaging principles
- Direction for identity and communications
The deliverables are agreed around your brief.
process/
How we get there.
work/
Strategy in practice.
questions/
Common questions.
What is the difference between brand strategy and creative strategy?
Brand strategy defines the foundations – who you are for, your positioning and your point of difference. Creative strategy turns those foundations into campaigns and briefs. I work across both, so the brand and its expression stay joined up.
Do you work with startups as well as established brands?
Yes. I have created brands from scratch – including Mettle, RTGS.Global and Old Mutual Bank – and repositioned established ones such as Reebok. The process flexes to the stage you are at.
How long does it take?
Engagements range from a focused strategy sprint to a larger project. We agree the scope and timing after discussing the problem.
Start a conversation
Let’s start with your brief.
Tell me the challenge, the team and your timing.