Brand strategy
I help businesses create new brands and reposition existing ones — defining who they are for, what they stand for and why they matter.
Talk through your brand challengeYou’re launching a brand and need a clear foundation.
Your business has evolved, but your positioning hasn’t.
Your team needs a shared direction for product, creative and communications.
Audience definition and priorities
A positioning and point of difference
A brand platform and messaging principles
Direction for identity and communications
The deliverables are agreed around your brief.
Understand
Understand the business, audience and category.
Define
Develop and sharpen the strategic direction.
Apply
Translate the strategy into guidance teams can use.
Engagements can range from a focused strategy sprint to a larger project. We agree the scope and timing after discussing the problem.
Brand strategy defines the foundations - who you are for, your positioning and your point of difference. Creative strategy turns those foundations into campaigns and briefs. I work across both, so the brand and its expression stay joined up.
Yes. I have created brands from scratch - including Mettle, RTGS.Global and Old Mutual Bank - and repositioned established ones such as Reebok. The process flexes to the stage you are at.
Tell me the challenge, the team and your timing.
