D.

services/ · brand strategy

Brand strategy: a clearer position, a stronger foundation.

I help businesses create new brands and reposition existing ones – defining who they are for, what they stand for and why they matter.

Start a briefAll services

when/

When to bring me in.

  • You’re launching a brand and need a clear foundation.
  • Your business has evolved, but your positioning hasn’t.
  • Your team needs a shared direction for product, creative and communications.

what you can leave with

  • Audience definition and priorities
  • A positioning and point of difference
  • A brand platform and messaging principles
  • Direction for identity and communications

The deliverables are agreed around your brief.

process/

How we get there.

process/ · 3 stepssorted by: order
01Frame the challenge. · Understand the business, audience and category.understand
02Make the choices. · Develop and sharpen the strategic direction.define
03Put it to work. · Translate the strategy into guidance teams can use.apply

work/

Strategy in practice.

work/ · brand strategy · 5 casessorted by: relevance
13Mettle · A bank for the grit it takes to start a business.Brand strategy01Reebok · A challenger position built around movement.Brand strategy04Old Mutual Bank · A bank built to give more than it takes.Brand strategy11RTGS.Global · Repositioning settlement from infrastructure to innovation.Brand strategy07Vanguart · Luxury that shows what tomorrow could be.Brand strategy
every case is written up in fullFull portfolio

questions/

Common questions.

What is the difference between brand strategy and creative strategy?

Brand strategy defines the foundations – who you are for, your positioning and your point of difference. Creative strategy turns those foundations into campaigns and briefs. I work across both, so the brand and its expression stay joined up.

Do you work with startups as well as established brands?

Yes. I have created brands from scratch – including Mettle, RTGS.Global and Old Mutual Bank – and repositioned established ones such as Reebok. The process flexes to the stage you are at.

How long does it take?

Engagements range from a focused strategy sprint to a larger project. We agree the scope and timing after discussing the problem.

other disciplinesCreative strategyCommunications planningResearch & insight

Start a conversation

Let’s start with your brief.

Tell me the challenge, the team and your timing.

Let’s talk