15 Brands That Used Their Data in Different Ways
Brands, while data rich, often struggle to use it beyond their own organization. Here are 15 examples of brands externally using data. ...
Brands, while data rich, often struggle to use it beyond their own organization. Here are 15 examples of brands externally using data. ...
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI? ...
Watching the big game this year for the advertising? Download Big Game Ad Bingo to make everyone care as much as you do about the ads....
How do you build an effective brand? Construct it like an operating system & activate it like an API. An introduction to the BrandOS / BrandAPI framework of brand planning. ...
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors...
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture....
What makes an effective Super Bowl Ads? We tracked immediate and long term impacts of 2023 ads to find out. ...
What does the economic downturn do to consumer attitudes? I identify key areas brands should consider. ...
Challenger brands have more opportunities to scale faster than ever before thanks to new media and distribution opportunities - so how do these 'Pufferfish Challengers' operate?...
What is Comms Planning? A simple guide for how to approach and build a communications plan or strategy...