What Type of Strategy Do I Need?
If you’re searching for or hiring a strategist, you’ll come across lots of different terms and skills. Unhelpfully, these aren’t always clearly defined and many strategists, especially as they progress in their careers, will begin to stretch across different specialisms and offerings – I know I do. The guide below aims to help you understand […]
Your Strategy Is Your Moat: Building a Philosophy
As strategists stare down the triple threat of AI, shrinking time and changing employment – having and sharing your strategic philosophy is increasingly important.
AI & The Augmented Strategist
AI looms over every industry, but for strategists in marketing it poses a unique opportunity, not just a threat.
The Age of Adapted Nostalgia
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI?
Research: What Makes an Effective Super Bowl Ad?
What makes an effective Super Bowl Ads? We tracked immediate and long term impacts of 2023 ads to find out.
Research: The Rise of the Pufferfish Challenger
Challenger brands have more opportunities to scale faster than ever before thanks to new media and distribution opportunities – so how do these ‘Pufferfish Challengers’ operate?