Your Strategy Is Your Moat
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
As advertisers increasingly know more about consumers than they do about themselves, are we facing a rising risk of being 'too right'? ...
AI looms over every industry, but for strategists in marketing it poses a unique opportunity, not just a threat. ...
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI? ...
What makes an effective Super Bowl Ads? We tracked immediate and long term impacts of 2023 ads to find out. ...
Challenger brands have more opportunities to scale faster than ever before thanks to new media and distribution opportunities - so how do these 'Pufferfish Challengers' operate?...