Your Strategy Is Your Moat
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
As strategists stare down the triple threat of AI, shrinking time and changing employment - having and sharing your strategic philosophy is increasingly important....
How do you build an effective brand? Construct it like an operating system & activate it like an API. An introduction to the BrandOS / BrandAPI framework of brand planning. ...
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors...