I plan how brands show up - the channels, partnerships and moments that get a message to the right people in the right context. With a background spanning media agencies and creative shops, I connect the idea to the media plan so the two amplify each other.
What this involves
- Communications and channel strategy
- Media planning direction and ecosystems
- Partnership and platform strategy
- Audience and moment planning
- Connecting creative ideas to channels
I came up through media as well as creative, so communications planning for me starts with how real people spend their attention - then works back to a plan that is both effective and buyable.
Selected work
Heinz – Organic Social StrategyView case study →LG Mobile – Grazia Partnership StrategyView case study →LG Mobile – Tickethunter Campaign StrategyView case study →NatWest – Avo AaronView case study →NatWest – Dean of DowntimeView case study →Penfolds – Royal Opera House PartnershipView case study →Shell Rimula – Real Destinations StrategyView case study →TikTok – Culture Engine StrategyView case study →
See all 12 communications planning projects →Common questions
Do you buy media too?
No - I focus on the strategy and planning. I shape the approach and the channel ecosystem, then work alongside your media agency or team on execution.
Can you work with my existing media agency?
Absolutely. I often act as the strategic bridge between brand, creative and media partners.
Have a brief, a brand challenge or a project in mind?
Get in touch