Selected Work
Planning how brands show up - the channels, partnerships and moments that get a message to the right people in the right context.
These projects run from always-on social and publisher partnerships through to campaign ecosystems and platform strategy, across FMCG, telecoms, banking, energy and drinks. Most started from the same question: where does this audience actually spend its attention, and what will it accept from a brand once it is there? Working back from that answer is what makes a plan both effective and buyable.
More on how I approach communications planning.
