TikTok
Winning back credit for the culture TikTok starts.
The Culture Engine framework spotted TikTok content set to break out, then amplified it across other platforms and ATL to win back attribution for the network.
Read the caseCommunications Planning
Planning how brands show up – the channels, partnerships and moments that get a message to the right people in the right context.
These projects run from always-on social and publisher partnerships through to campaign ecosystems and platform strategy, across FMCG, telecoms, banking, energy and drinks. Most started from the same question: where does this audience actually spend its attention, and what will it accept from a brand once it is there? Working back from that answer is what makes a plan both effective and buyable.
More on how I approach communications planning.
UPS
Small business stories, told by the drivers who know them.
Business Trips: showing the businesses behind the deliveries, through the drivers who know them.
Read the case
Heinz
Always-on social that learns what fans respond to.
An always-on organic social strategy for Heinz, testing content across 10 fan segments and creating moments like Sprayonnaise to earn 36m organic impressions.
Read the case
UNICEF
Displaced children seen as potential, through the lens of gaming.
Using the language and culture of gaming, this UNICEF campaign reframed displaced and migrant children as positive potential to nurture, not helpless stories.
Read the case
NatWest
Making a portfolio of small rewards feel like one big one.
To promote NatWest's student account rewards, the Dean of Downtime grades and upgrades university life across food, film and music in social and digital video.
Read the case
NatWest
Don’t offer mortgages, offer support.
To increase consideration for NatWest mortgages amongst UK young professionals, we created Avo Aaron, an avocado that challenges millennial stereotypes.
Read the case
Volvo
Performance redefined, by way of a gameshow.
To shift perceptions of Volvo as safe and boring, we redefined how UK drivers should think of excitement and performance by launching a gameshow.
Read the case
Penfolds
Taking Grange to where its drinkers already are.
Penfolds partnered with London's Royal Opera House to put its prized Grange wine where high-net-worth audiences gather, via tastings, bars and masterclasses.
Read the case
Shell Rimula
The person behind the truck, not just its engine.
A global Shell Rimula campaign telling the human stories behind truckers to lift motor oil consideration, running across 15+ markets in TV, OOH and retail.
Read the case
LG Mobile
A nationwide ticket hunt that made a phone brand trend.
LG Tickethunter ran a UK-wide social scavenger hunt for One Direction tickets via a Twitter-powered map, sparking 200k+ tweets and a 400% sales uplift.
Read the case
LG Mobile
Borrowing fashion’s credibility to lower a phone’s social risk.
LG Mobile sponsored Grazia's 2012 fall fashion issue, putting its phones in editors' hands to cut social risk and win Best Use of Media Partnership.
Read the case
Volvo
The first car ad you could configure yourself.
For Volvo's 'It's You' V40 campaign, we built the first configurable car ad, letting people customise the car right on a digital out-of-home screen.
Read the caseStart a conversation
Got a challenge like one of these?
Every case here started as a conversation. Start yours.