Top down culture doesn't seemingly exist anymore - giving way to a collection of fandoms and subcultures brands must consider. ...
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI? ...
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors...
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture....
What does the economic downturn do to consumer attitudes? I identify key areas brands should consider. ...