For Marketers, Does Popular Culture Exist Anymore?
Top down culture doesn’t seemingly exist anymore – giving way to a collection of fandoms and subcultures brands must consider.
The Age of Adapted Nostalgia
Brands already rely heavily on nostalgia, but what happens when we can edit the past with AI?
Research: What Shapes Brand Relationships with Consumers?
What do consumers really want from a brand relationship? My research shows how relationships need to shift with different consumer demographics, markets and sectors
Research: Can Today’s British Challenger Brands Become Cultural Classics?
Is it possible to become a Classic British Brand? What about the monarchy? This research highlights where different British brands stand on impacting culture.
Research: Coming Out on Top in the Economic Shuffle
What does the economic downturn do to consumer attitudes? I identify key areas brands should consider.