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Tag: Strategy

Your Strategy Is Your Moat: Building a Philosophy

As strategists stare down the triple threat of AI, shrinking time and changing employment – having and sharing your strategic philosophy is increasingly important.

6 Things I Wish I Knew When Starting As a Strategist

There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons

AI & The Augmented Strategist

AI looms over every industry, but for strategists in marketing it poses a unique opportunity, not just a threat.

Subscribe to 'Sunday Strategy'

Sunday is less scary with a strategy, so my weekly newsletter gives you the stories, trends & ads that help you prepare to tackle the next week with fresh inspiration. 

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Selected work: UNICEF  ·  Reebok  ·  Shell  ·  TikTok  ·  NatWest