Strategy is only as good as the understanding underneath it. I use research, data and cultural analysis to understand markets, audiences and the forces shaping them - and turn that into insight teams can act on.
What this involves
- Market and category analysis
- Audience and cultural research
- Trends and cultural intelligence
- Data analysis and synthesis
- Turning findings into actionable insight
I am less interested in research that confirms what you already think, and more in the insight that changes what you do next.
Selected work
Cannes Rival Research PostcardsView case study →Mettle – Fintech Brand CreationView case study →TikTok – Culture Engine StrategyView case study →
See all 3 research projects →Common questions
What kind of research do you run?
Desk and category analysis, cultural and trends research, and synthesis of existing data - focused on the questions that unlock strategy rather than research for its own sake.
Can research be a standalone project?
Yes - or it can be the first phase of a brand, creative or communications engagement.
Have a brief, a brand challenge or a project in mind?
Get in touch