Strategy is only as good as the understanding underneath it. I use research, data and cultural analysis to understand markets, audiences and the forces shaping them – and turn that into insight teams can act on.
scope/
I am less interested in research that confirms what you already think, and more in the insight that changes what you do next.
work/
questions/
Desk and category analysis, cultural and trends research, and synthesis of existing data – focused on the questions that unlock strategy rather than research for its own sake.
Yes – or it can be the first phase of a brand, creative or communications engagement.
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Tell me the problem, your timing and the team involved.