Objective:
UPS is a partner to small businesses around the country, but many don’t realize the scale of depth of the support it offers SMBs. Highlighting the relationship the brand has with small business highlights the reasons any business should trust UPS.
Insight:
UPS drivers aren’t just delivery people, they’re the small business experts of the United States, interacting with businesses across the country and each has stories to tell about the businesses they see.
Approach:
Tell the stories of the small businesses UPS drivers interact with in a way that fits with today’s modern storytelling, in social media. Leverage the influence and audience of Kareem Rama, riding along with UPS drivers, to show the businesses they support and guide people to find out more about each.
// Agency: Wavemaker
// Role: Group Strategy Director
